We all love the looks of some of the most popular fonts, but we may not always afford it. That’s when we move towards cheaper or free font alternatives! Even though there are many free fonts online that might be similar to popular fonts like Helvetica or Gotham, only a few of them get close to their quality. In this article I have made a collection with the best replacements I have found for fonts like: Trajan Pro, Bodoni MT, Gotham, Adelle and more.

All of these are similar in style and aspect with their premium version, only that they’re all available to use for free in personal and commercial projects. Take a look at each and one of them, as they’re all worth trying! All of the fonts you’ll find alternatives for in this article are: Helvetica, Gotham, Trajan Pro, Bodoni MT, Museo Slab, Adelle, Clarendon, Dax Pro, Neutraface and Gotham Rounded. Helvetica vs Arimo The first font family I’m gonna start with it’s also probably the most popular typeface at this moment, and that’s Helvetica. Helvetica is a sans serif font family, created and released in 1957 by Max Miedinger, based on a font from the end of the 19th century called Akzidenz-Grotesk.

Due to its great and clear style, the font rapidly gained popularity, making it today one of the most used sans serif fonts, its usage expanding from branding to signage and advertising. Thanks to its great composition and design, the font is liked and desired by many designers these days. But, due to its $35 per style, the font isn’t that accessible to everyone, especially to a designer that’s just starting his design journey. Therefore, one must settle for alternatives, mostly free ones. After I’ve done some research and browsed through sites full of free fonts – like and – the best match that I’ve found that could be at least near to Helvetica, it’s called. Designed by Steve Matteson from Ascender Fonts type foundry, even though it wasn’t thought as a Helvetica alternative, Arimo fits the role. Thanks to its clean and clear design, it works perfectly with branding, typography, advertising and mostly every type of projects.

Arimo it’s also available in four styles: Regular, Italic, Bold and Bold Italic. Gotham vs Montserrat Coming next is “ Gotham“, another sans serif font family that is gaining lots of popularity. If you’re not familiar with it, you may have seen it in the last 8 years as part of President Obama’s campaigns. Gotham became the official typeface of President of United States during Obama’s presidency. It was a great choice, as this is a strong and bold typeface, perfect for making a statement. The font was designed by Tobias Frere-Jones and it was released in 2000. Even though its a great font, I have managed to find an alternative to Gotham that will fit the role perfectly! The typeface in matter it’s called Montserrat, a sans serif font family created by Julieta Ulanovsky.

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